Senior Manager Product Marketing

PT Aksi Visitama (TADA)
Kota Administrasi Jakarta Selatan, Indonesia
Industri :
Komputer/TI
Posisi yang dibuka: 10
Total seluruh posisi: 22
Posted : 10 August 2021 06:00 WIB tutup - 31/12/2021 23:00 WIB
Spesialisasi : Media dan Periklanan
TADA (usetada.com) helps businesses to improve sustainability by retaining your customer better. It is an end-to-end customer retention platform that brings together customer data and behavior from online and offline channels to launch and manage a revenue-centric retention program. Established in 2012, TADA is now present in several countries in Southeast Asia. Our mission is to build a truly global product that helps businesses to double their profit per customer. TADA has successfully been trusted by and integrated with 400+ Global Companies across fast-growing industries..
  • 5 – 8 years of product marketing, marketing, customer success, or related experience (B2B Market)

Jenjang : Sarjana/S1
Program Studi : Semua Jurusan
  • Eagerness to roll up your sleeves to get things done (even the unglamourous things).

  • Problem-solve in a fast-paced, self-driven environment.

  • Communication aptitude coupled with an enthusiasm for product marketing and technology, and the ability to translate this into compelling narratives.

  • Demonstrated superior analytical skills, applying conceptual models, recognizing patterns while drawing and defending conclusions.

  • Must be adept at creating presentations and adaptable in altering the flow and content based on audience.

  • Proven ability to plan and define research projects and interpret data to craft compelling stories.

  • Passion for analyzing products, customers, and market dynamics.

  • Strong writing and communication skills with the capacity to create exceptional content and comfortably engage with internal and external stakeholders.

  • Extraordinary organizational skills with the ability to manage multiple priorities and meet deadlines.

  • Inclusive collaboration style and can-do attitude that adds to the TADA culture.

  • Ability to pick up new tools and concepts quickly.

  • Highly collaborative and able to work in a fast growth, entrepreneurial environment across teams.

  • Mix of left and right brain – able to drive creative ideas / solutions and analytical contents.

  • Experience working with email as a product, mobile platforms and knowledge of the mobile marketing ecosystem.

  • Exceptional strategic thinking ability and strong business judgment.

  • Experience with sales enablement, training, etc.

  • Experience in marketing products and services.

  • In-depth understanding of the mobile engagement space.

  • Experience in eCommerce, FinTech, or Gaming is a plus.

Penempatan : -
Tipe Pekerjaan : Penuh Waktu
Deskripsi Pekerjaan :
  • Create sales playbooks for specific verticals and our email product.

  • Refine and update messaging and collateral.

  • Train the sales and customer success teams on product and support offerings, and create related training materials.

  • Create collateral for prospects and customers that clearly articulate our email product.

  • Create vertical-specific content and materials that showcase the value TADA creates for customers.

  • Ensure that messaging resonates with customers and internal teams - (talk to customers and understand their motivations, needs and use-cases deeply. Ability to foster collaboration between multiple departments. Influence outcomes  and project manage campaigns).

  • Conduct competitive analysis/market research.

  • Develop and produce market research that shows our products and services relative to competitors.

  • Develop compelling content in collaboration with internal stakeholders that will help drive customer engagement.

  • Help conceive and develop plans and coordinate with various teams to execute innovative programs that drive key metrics.

  • Manage post-launch support for email and assigned verticals with content creation and internal training sessions.

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