Brand Manager [HOTTO]

We’re looking for a Brand Manager who’s ready to lead HOTTO’s brand journey with vision, data, and creativity. You’ll be responsible for shaping the brand’s identity, driving growth through impactful campaigns, and ensuring that HOTTO stays relevant, loved, and purpose-driven in a competitive market

1. Brand Strategy & Positioning

• Develop and execute short- and long-term brand strategies to strengthen HOTTO’s market positioning.

• Define brand identity, messaging, and unique selling propositions (USPs) aligned with business objectives

• Ensure consistent brand expression across all consumer touchpoints and communication channels

2. Market Research & Consumer Insight

• Conduct market and competitor research to understand consumer behavior and identify opportunities

• Analyze data and translate insights into actionable brand strategies and campaign refinements

• Plan and manage 360° marketing campaigns across digital, social, retail, and offline channels

• Collaborate with creative, media, and content teams to produce engaging campaigns and brand materials

• Track and evaluate campaign performance, providing data-driven reports and recommendations

4. Product Development & Innovation

• Work closely with R&D, product, and sales teams to ensure new product developments align with brand identity

• Identify opportunities for brand extension or product innovation based on market needs

5. Budget & Brand Performance Management

• Manage marketing budgets efficiently, ensuring strong ROI and cost-effectiveness

• Monitor brand health metrics, including awareness, engagement, equity, and contribution to sales

6. Stakeholder Collaboration

• Liaise with cross-functional teams (sales, product, finance, customer care) and external partners (agencies, influencers, media)

• Build and nurture strategic relationships with key collaborators, communities, and media partners