PT Lippo General Insurance Tbk was established on September 6th, 1963 under the name PT Asuransi Brawidjaja. The Company changed its name to PT Maskapai Asuransi Marga Suaka on January 24th, 1964. Then, on October 1st, 1982, the Company changed its name again to PT Asuransi Marga Pusaka. The Company officially commenced its operation on April 1st, 1983. Then, the Company changed its domicile from Surabaya to Jakarta on January 9th, 1991. After undergoing several changes, the Company’s name was later changed again to PT Lippo General Insurance on July 6th, 1991.
To support sustainable development to a higher level, on July 22nd, 1997, the Company conducted an initial public offering of shares to strengthen its capital. This momentum became a motivation for the Company to continue expanding service coverage and increase market share. The company has offices in Jakarta (City), Jakarta (Gatot Subroto), Karawaci, Cikarang, Bandung, Semarang, Solo, Surabaya, Bali, Makassar, Balikpapan, Medan, Pekanbaru, and Palembang.
By prioritizing the commitment to provide the best through the entire interaction process with customers, employees and business partners, the Company became a business entity that understands the needs of various stakeholders. This is realized through various innovations in developing products and services. In fact, since 2018, the Company services have been fully supported by digital applications to provide convenience for customers to choose and use insurance protection that suits their needs. Digitalization that connects customers with the Company and business partners everywhere at all time makes services more effective and efficient in terms of time and cost. This advantage is what the Company will continue to improve consistently.
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