Copywriter

PT Lippo General Insurance Tbk was established on September 6th, 1963 under the name PT Asuransi Brawidjaja. The  Company  changed  its  name  to  PT  Maskapai  Asuransi  Marga  Suaka  on  January  24th,  1964.  Then,  on  October  1st, 1982,  the  Company  changed  its  name  again  to  PT  Asuransi  Marga  Pusaka.  The  Company  officially  commenced  its operation  on  April  1st,  1983.  Then,  the  Company  changed  its  domicile  from  Surabaya  to  Jakarta  on  January  9th,  1991.  After undergoing several changes, the Company’s name was later  changed  again  to  PT  Lippo  General  Insurance  on  July 6th, 1991.

To support sustainable development to a higher level, on July 22nd, 1997, the Company conducted an initial public offering of shares to strengthen its capital. This momentum became a motivation for the Company to continue expanding service coverage and increase market share. The company has offices in Jakarta (City), Jakarta (Gatot Subroto), Karawaci, Cikarang, Bandung, Semarang, Solo, Surabaya, Bali, Makassar, Balikpapan, Medan, Pekanbaru, and Palembang.

By prioritizing the commitment to provide the best through the  entire  interaction  process  with  customers,  employees and  business  partners,  the  Company  became  a  business  entity  that  understands  the  needs  of  various  stakeholders. This  is  realized  through  various  innovations  in  developing products  and  services.  In  fact,  since  2018,  the  Company  services  have  been  fully  supported  by  digital  applications to  provide  convenience  for  customers  to  choose  and  use  insurance  protection  that  suits  their  needs.  Digitalization  that  connects  customers  with  the  Company  and  business  partners everywhere at all time makes services more effective and efficient in terms of time and cost. This advantage is what the Company will continue to improve consistently.